Advertising Design Creation Internet Consulting - Liebchen+Liebchen

In a world of comprehensive services, everyone does everything. As a Frankfurt-based advertising agency, creative agency and online agency, we focus on what really gets our clients ahead: creating brand personalities.

Whether in marketing, advertising or design, whether print, dialogue, online or a trade fair presentation, it almost goes without saying that a wide range of skills and technologies are deployed in the process.

communicate

talk about many things

Consulting & conception

DIGITAL STRATEGY

We shape digital transformation: Definition of touchpoints, identification of channels, media and measures, leveraging multichannel synergies, definition of benchmarks, agile planning and implementation.

EXTERNAL COMMUNICATION

We move markets: Image communication, product communication, integrated cross-media campaigns, marketing concepts, dialogue concepts, sales concepts, POS concepts, concepts for sales promotion, trade fair concepts.

INTERNAL COMMUNICATION

We leverage potential: Intranets, digital brand portals, corporate design manuals, brand training, recruiting campaigns, employee referral programs, team-building measures, measures for employee motivation.

ANNIVERSARY COMMUNICATION/
COMPANY ANNIVERSARY

We pop the corks: Overall concepts, key visuals, slogans, mottos, storylines, online and offline communication materials, stakeholder management, planning, implementation.

CHANGE COMMUNICATION

We provide communicative support for mergers and acquisitions: Communication concepts, communication planning, communication management, crisis communication. Tailored to the various stakeholder groups and the phases of the transaction.

TOPICAL COMMUNICATION

We address topics: Sustainability, innovation management, IT security, occupational safety, change processes, diversity.

make bits dance

Digital

INFORMATION ARCHITECTURE

We'll guide the way: Analysis and redesign of websites and other digital projects, customer journeys, interaction concepts, integration of CRM systems, didactics for complex content.

RESPONSIVE WEB DESIGN

We steer toward dynamic and accessible: Design and technology for optimal display on all devices such as desktop PCs, laptops and smartphones, usability optimization.


UX AND INTERFACE DESIGN

We turn customers into kings: To this end, we combine media-appropriate user interface design with a target-oriented user experience (UX). Whether for a web shop or application design. From interactive prototype to technical implementation.

BRAND PORTALS

We provide a home for brands: A digital brand portal bundles all brand information in one place. Purpose, values, value proposition, corporate design, corporate language, media database, publications, templates, downloads. The foundation: A content management system (CMS) for convenient administration.

Read more (DE):
Digitales Brand Center oder Markenportal

SEARCH ENGINE OPTIMIZATION (SEO)

We light the way: Analysis of existing websites, strategies for optimization, monitoring.

ONLINE ADVERTISING (SEA)

We drum up attention: Consulting, strategy, campaigns, banners, ad copy and budget management. Advertising on Google AdWords, on social media (Facebook, LinkedIn, Instagram, YouTube) and online portals.

DIGITAL ASSET MANAGEMENT

We help you stay organized: Media databases, data exchange platforms and much more. In the cloud or on your own server. Based on open-source software or as software as a service (SaaS). Almost anything is possible!

ONLINE SURVEYS

We want to know: Online surveys. Query via multiple choice, rating system, or tendency. Reflections as mood, feedback and evaluation.

APPS

We create digital helpers: Concept, design and programming for Android and Apple iOS. Rollout in the Apple App Store and Google Play Store. Development of free apps and ones with in-app purchases.

connect people

Social Media

SOCIAL MEDIA STRATEGY

We'll take it in hand: Selection of suitable channels, community building, account management.

EDITORIAL SCHEDULES AND GUIDELINES

We plan ahead: Content planning aligned to each channel. From clickbait to professional articles for business networks. Guides to communication and useful toolkits for social media teams.

EDITORIAL SUPPORT

We create content: Social media posts including copy, images, graphics, animations, films. Professional, editorial and creative. As support for individual tasks or as an external social media team.

CAMPAIGNS

We ensure reach: Conception and implementation of social media campaigns. If desired, including accompanying advertising (SoMe advertising).

CONTENT CREATION

We build substance: As a social media agency, we offer full-service support including professional content creation. Artwork, video and copy, including multilingual.

MONITORING

We've got it all up on screen: Monitoring of social media channels, reporting on social signals, crisis management. Automated alerts and performance checks. Holistic overview including SEO and ranking monitoring.

BLOGS

We attract readers: Setup, editorial maintenance, editorial schedules, blog post creation, fact checking, technical support. In WordPress and other CMS.

make you shine.

Design

CORPORATE DESIGN

We design the modern and state of the art: Logo, imagery, colors, typography, design elements, layouts.

CORPORATE PUBLISHING / EDITORIAL DESIGN

We make companies look good: Annual reports, sustainability reports, customer magazines, employee magazines, interactive PDFs, accessible PDFs.

IMAGE / PRODUCT COMMUNICATION

We whet appetite for more: Key visuals, advertisements, image brochures, product brochures, product sheets, flyers, posters, direct mailings, ambient media, outdoor advertising, trade fair materials.

INFOGRAPHICS

We keep it concise: Simple infographics to identify content, complex infographics to illustrate relationships and processes, topic-world infographics, interactive HTML5-based infographics. Created in individual illustration styles, from scribble to isometric presentation.

ILLUSTRATIONS

We convey information in an easy and understandable way: Illustrations in individual styles. Technical, modern, playful or as a scribble.

PRESENTATIONS

We're making impact: Slide masters including didactics, design of PowerPoint slides, interactive HTML5-based presentations. As new development or a redesign. Development of storylines and copywriting on demand.

craft lovely copy.

Text & Editing

CORPORATE LANGUAGE

We let brands speak: Competitive analysis, linguistic positioning, development of language rules, compilation of corporate language manuals, distribution, implementation, marketing, training. A corporate language is also called corporate wording or simply brand language or corporate language.

CONTENT CREATION

We inspire readers: Copy for all online and offline media such as ads, brochures, flyers, sales promotion materials, sales support media, websites, social media posts, presentations, trade show presentations, outdoor advertising. Ghostwriting for professional articles, blog articles, speeches and presentations. In German and English. If desired, also optimization of existing content, including research.

Claims & Slogans

We bring value propositions to the point: Claims that build a lasting relationship with the brand and are anchored in the consciousness of the target groups for the long term. Slogans that accompany brands during their evolution. In German and English. Concise and memorable.

NAME CREATION

We pick the perfect name: Names for companies, brands, products, services, programs. Descriptive names, associative names, crafted names. The development is carried out in accordance with a naming strategy or by embedding the name to be developed into an existing naming system.

CORRESPONDENCE

We make customers happy: Text creation for customer-friendly correspondence. Advice on salutation, complimentary closing, farewell, text structure, gendering. Optimization of text comprehensibility. As a simple cover letter or extensive correspondence including premium and contract information. On the basis of existing corporate language or as a lighthouse project.

EDITORIAL

We bring it all together: Development of editorial concepts, research, editorial copywriting, support of internal and external authors, editorial conferences. As external editors-in-chief, we manage editorial processes holistically on request, from the first editorial meeting through text and layout creation to production and delivery.

touch with images.

Moving Pictures

IMAGE FILMS

We animate companies: Concepts, storyboards, professional film crews, directing, preproduction, postproduction, editing, color correction, special effects, audio mixing and voice over. On site throughout Germany.

PRODUCT VIDEOS

We stage product dreams: Macro shots and revolving stages, visualization in 3D, animated and filmed, special effects and text overlays, technical drawings.

EXPLAINER FILMS

We make it understandable: Concepts, storyboards, individual illustration styles, 2D and 3D, motion design, intro and outro animation, sound design, voice over. Translation and dubbing in over 100 languages.

TRADE FAIR FILMS

We attract visitors: Suitable formats for trade fair presentation, special solutions for trade fair screens, videos with and without sound, concise visual language, virtual reality. Augmented reality for online trade shows.


ANIMATIONS

We ensure awareness: Logo animation, visualization in 2D and 3D, cutout animation, flat motion, fluid animation, character animation, compositing and after effects.

WEB-BASED TRAININGS

We make online training successful: Concepts, didactics and interactive storylines, success control, implementation.

ONLINE STREAMING

We connect people: Filming of events and lectures, streaming via reliable systems, embedding on websites or sharing via external links, real-time feedback, infrastructure management, audio broadcasting.

SOCIAL MEDIA CLIPS

We create enthusiasm: Individual concepts, different styles, stomp videos, motion graphics, animated logos and content, overlays and special effects, video editing and compression, delivery in the desired format.

INTERVIEWS

We put personalities forward: Concept and dramaturgy, professional film team, direction, filming at events, in the company and at conferences, camera and sound engineering, lighting, editing, post-production.

attract visitors.

TRADE FAIRS & EVENTS

TRADE FAIR COMMUNICATION

We inspire success: Trade fair concepts including motto, invitations, trade fair stand design, trade fair promotions, personal promotions, pop-up displays, screen roll-ups, brochures, flyers, branded giveaways, promotional gifts.

CONFERENCES / SEMINARS

We fuel events: Location scouting, organization, planning, invitations, key visuals, slogans, content creation, presentations, ghostwriting for speeches and lectures, roll-ups, branded giveaways.

MOTIVATION / TEAM BUILDING

We enable team spirit: Concepts for motivation and team-building measures, employee newspapers, welcome packages, branded giveaways.

plan your success.

Media

MARKET AND COMPETITION ANALYSIS

We create the basis for something new: Analysis of the market, market environment and competition in the desired breadth and depth. Individual evaluation of company presence, web presence, social media profiles, design, language, products/services. As an initial step to a brand relaunch or product launch or as a status quo review.

MEDIA STRATEGY

We hit all the right notes: Planning and research, selection of suitable media and professional media, calculation of placement costs, placement of advertisements, advertorials, online banners and Google Ads. Booking of outdoor advertising such as poster spaces, large-scale billboards, facade advertising, advertising pillars, streetlights, railway station media, public video. If desired, enriched with creative ideas for out-of-home media, ambient media and guerrilla marketing.

MULTICHANNEL PLANNING

We have an eye for the big picture: Consulting, selection of suitable channels, cross-channel planning, networking.